Mens Denim Jacket - BWCA Loon

A timeless denim jacket reimagined with heart-led messaging on the back. The back features a circular Minnesota artist drawn loon patch with an illustrated heart and the words “Save the Boundary Waters”. Purpose and personality.

The relaxed cut and soft yet sturdy cotton blend make it comfortable for layering from cool mornings to late-night walks. Front metal buttons and button-flap chest pockets give it classic denim character, while large slanted hand pockets keep things practical. This jacket settles into everyday life: thrown over a hoodie for a weekend drive, paired with jeans for a laid-back look, or pulled on after a lake day to ward off the chill. It feels lived-in from the first wear, with a versatile wash that pairs easily with both muted and bright colors.

Product features

- Metal button closures on front, cuffs, and chest pockets

- Large slanted front hand pockets for easy storage

- Button-flap chest patch pockets for classic denim styling

- Comfortable cotton-blend fabric with slight stretch (varies by size)

- Relaxed fit

Care instructions

- Machine wash: cold (max 30C or 90F), gentle cycle

- Do not bleach

- Dry flat

- Iron, steam or dry: low heat

- Do not dryclean